The Terres De L'Ebre Biosphere Reserve Brand, Promoted By The Copate, Aims To Identify Agri -Food And Artisanal Products, And The Tourist And Restoration Services Accredited Under This Badge, In This Sense, An Important Tool In The Strategy Of Valorization Of Quality Local Product. It Also Contributes To The Positioning Of The Territory As A Tourist Destination Identified With The Universal Values ​​Of Sustainable Development That Embodies The Biosphere Reserve. Therefore, It Is Vitally Important To Carry Out Actions That Contribute To The Visibility And The Increase In The Notoriety Of The Brand, As Well As To The Identification Of The Local Population With It. The Purpose Of This Contract Is A Service Of Conceptualization, Creativity, Design, Production And Definition Of A Strategy Of Disseminating An Institutional Advertising Campaign Of The Biosphere Reserve Of The Terres De L'Ebre, Within The Framework Of The Communication Plan And Promoting The Transfer Of Knowledge In The Field Of The Biosphere Reserve Of The Terres De L'Ebre. The Creation Of Audiovisual Contents For Its Dissemination In The Media And Social Networks Is Essential To Properly Position The Biosphere Reserve Brand In Terres De L'Ebre. These Contents Not Only Improve The Recognition, Projection And Visibility Of The Brand, But Also Play A Crucial Role In Promoting The Values ​​And Attractiveness Of The Territory.